Water Filtration Company Speaks at UT Amidst Brazilian TV Controversy

Purific, the largest company of water filters in Latin America, came Nov. 1 to UT to present products.

After studies were carried out on the exclusive technology used on the company’s filters, it may be that the “unique” water the filters generate may not be so unique at all.

The company was founded in the city of Maringá, Brazil, a decade ago.
During this time, the company has gone from being a local filter producer to a multi-million dollar enterprise.

Just recently, Purifiac has gone international, bringing its products and exclusive technology to the United States.

The presentation explained the harmful effects bottled water can have on the environment, how Purific filters work, and also to attract possible investors.

Jonatas Justus, founder and President of the company in Brazil, led the presentation and discussed the many benefits of drinking the water filtered by the Purific filters.

“Purific is revolutionary. It imitates nature in three steps,” said Justus.
The filters supposedly process water in the same way nature does.
First, the regular tap water that is put in is filtered by a compound that imitates the soil of the ground, reducing chlorine, heavy metals, hard water, and bacteria.

Next, an infrared plate revitalizes the filtered water. Finally, a special set of magnets expose the water to a magnetic field, similar to that generated by the earth’s rotation.

Dr. David Bluebaker, head chemist of Purific, stated that “the infrared energy, together with the magnetic field, restructure the water molecules into smaller clusters, making it easier for the cells of our body to assimilate and absorb.”

However, the validity of these statements has been contested in research done by the Brazilian TV show Fantástico on the Purific water filters.
“These magnets are exactly the same as nothing,” said Paulo Sérgio Santos, chemistry professor at the Universidade de São Paulo, in interview to Fantástico.

In laboratory experiments conducted on the water filtered by Purific filters, it was concluded that the quality of the water isn’t much different than that of any other filter.

“We didn’t observe significant changes in the results obtained,” said Silviany Gonçalves, technical director of the laboratory in the interview with the TV show. “This type of equipment doesn’t add anything to the water.”

Dermatologist Valéria Petri told the show that “these magnets are there to mislead the consumers into thinking that something is happening there.”
The episode of the program was produced in 2007.

Since Purific’s presentation at UT, The Minaret has attempted to contact the company to comment on these claims, but it could not be reached by our staff.

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